Career change in the Greek Labor Market (episode 06)
Focusing on: Digital Presence, Promotions & Marketing of Offered services.
As I have written before, I support 100% the advice given by so many, that in the Age of Information, “digital presence” of a person or a company, is a MUST , if making a career change and / or find customers is the purpose.
Beginning with a simple website, serves two (2) purposes:
A) You obtain or create a “Digital presence”, a “web base” to start.
B) You practice “Done is better than Perfect”. And that is exactly because you simply don’t need the hyper-luxe website in order to start your internet presence. You can upgrade everything later, at your own pace and in your own time.
You got your website, I got my website, then? What ?
The website must “give something” offer something to people out there.
It must have content inside, either for being informative to people, or promoting the services or products that you have decided to present and offer, to you potential customers.
In the 1st case, being informative, giving solutions, or offering knowledge to people via your content, gradually builds community.
In the 2nd case of promoting services or products that you will offer, there is almost an ocean of tips, tricks, and tactics plus strategies, that have risen in the not so distant past, that made promotions campaigns and marketing, what they are today.
Of course, no single post can hold such a vast range and volume of information. It is beyond doubt that a web presence, needs to use the proper tools also for achieving the best results.
Digital Tools, digital ads, digital channels, digital gifts, digital campaigns, ALL THINGS DIGITAL!
As the Famous Steve Dotto said recently in a podcast:
- Content engages in Conversations >
- Conversations build Community >
- Community triggers Conversions >
- And Conversions are transformed to Customers >
That’s it for now. We will be back for a further analysis of those matters.
See you in the next episode – And “Good Luck Storming the Castle” (by Steve Dotto)
Best Regards
Ilias